A new study, set to be released at the 8th Annual M2Moms® – The Marketing to Moms Conference October 22-24 at the Chicago Cultural Center, reveals why and how moms make recommendations, and compares the frequency and trustworthiness of recommendations made in-person to those made online. The Mom Next Door: Why and How Moms Make Recommendations, a new, collaborative research initiative of The 360PR MomSquad® and Mom It Forward, brings to light the true power of ‘the mom next door’ and how brands can engage her.
“The power of word-of-mom is well understood by brands today, but there’s much to learn about the recommender-mom, how and why she makes recommendations, and how those recommendations are received,” explained 360PR CEO Laura Tomasetti, who, with Mom It Forward CEO Jyl Johnson Pattee, will discuss findings of The Mom Next Door study and how brands can more effectively fuel mom recommendations.
Research by 360PR and Mom It Forward includes interviews with more than 1,000 moms. A series of live events helped mirror the real conversations that moms have about brands every day. The Mom Next Door workshop at M2Moms® will give brands a close-up view of the recommender-mom and how she shares online and off – the later often forgotten in this social media age, but, as the study found, more relevant than ever.
“I’m sure Laura and Jyl’s session will be a real hit with the all brands in the audience,” according to Liz Fongemie, M2Moms® Director. “The brands are always looking for new channels to influence moms purchasing. They attend because they know that keeping up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
“M2Moms® draws attendance from a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola,” Fongemie stated. “They all recognize that marketing to moms is a continual and evolving process.”
M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.
For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
