Women’s marketing expert Mary Lou Quinlan, Founder of Just Ask a Woman, will perform her new one-woman show based on her New York Times bestselling book, The God Box at the 8th Annual M2Moms® – The Marketing To Moms Conference, Oct. 22 – 24, Chicago Cultural Center.
“As marketers,” Quinlan explained, “we know that one of the most critical and defining female relationships is between mothers and daughters. We know this in ‘real life’ but may overlook it when we connect with moms and women as consumers. Understanding the psychology of how we become the women we are can lead to stunning insights, not only for our clients but for ourselves.”
“I wrote The God Box about a discovery I made after my mother’s death that revealed lessons that changed my outlook on life.” Quinlan added, “I promise this performance will be a memorable experience – professional and personal – for all the marketers in the M2Moms® audience.”
“Understanding women and their true motivations will help the marketers at M2Moms® build more and better business with moms,” according to Liz Fongemie, M2Moms® Director. ”Mary Lou is a globally recognized authority on what women want. With Just Ask a Woman she advised over 100 blue chip brands including: Wells Fargo, Pepsi, GlaxoSmithKline, and KAO Brands, among others.”
“After her onstage performance, Mary Lou will conduct a Q and A about how she created "The God Box" brand targeted at moms of all ages. She’ll share lessons learned from the marketing success of "The God Box" as book, play and mobile app built by a virtual global team. Plus Mary Lou comes bearing gifts!” Fongemie added, “Everyone who attends the conference will receive a copy of the book, And Mary Lou will be happily available to sign them. More information about The God Box Project can be found at www.theGodBoxproject.com.”
“I’m sure Mary Lou’s session will be a real hit with the all brands in the audience,” Fongemie, said. “M2Moms® draws attendance from a really comprehensive and diverse list of moms brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is a continually evolving process.”
M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: AOL, House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, Moms 365, Fleishman Hillard & The Motherhood, Weber Shandwick; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis; Workshop Sponsors: Child’s Play Communications, The Marketing Store, 360 PR, Mom It Forward, Specific Media, Edelman’s Modern Family Practice, Eric Mower+Associates; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
