Zanny Oltman, Vice President of Marketing and Marketing Partnerships, Destination Maternity Corporation, and Sarah DaVanzo, Strategic Planning Director, Trends + Culture, Publicis Kaplan Thaler, were each voted best speaker at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago. “The award is titled, ‘You Take The Cake’. It is given annually to the speaker or speakers, voted by M2Moms® audience of brand marketers, who have presented the best insight and information about how to improve sales and marketing results with today’s moms,” stated Liz Fongemie, M2Moms® Director.
Sarah DaVanzo, Publicis Kaplan Thaler
“Sarah’s presentation, ‘50 Shades of Mom’, showed marketers the differences between the various generations of moms. It was based on Publicis Kaplan Thaler research which highlighted the fact that in spite of the cultural and media spotlight on millennial moms, non-millennial moms represent 75% of all US moms and control 47 times the spending power of millennial moms. She used the research to show how marketers can connect with the different shades and generations of moms to build a passionate army of brand advocates,” Fongemie explained.
Zanny Oltman, Destination Maternity Corp.
“Zanny drew on Destination Maternity’s highly successful experience capturing the attention of today’s growing families to construct a case-study style presentation titled, ‘The Marketers’ Checklist: The Must-Haves to Reach Moms to Be’. She showed strategy and techniques Destination Maternity has used to become the place where expectant moms can expect it all.” Fongemie added, “Eighty per cent of all first-time moms shop at one or more of Destination Maternity’s brands including A Pea in The Pod® and Motherhood Maternity®.”
“Both sessions are perfect examples of what M2Moms® is all about,” Fongemie continued. “Research, case studies and how to build more business with moms everywhere are why brand marketers attend M2Moms®. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” Fongemie added, “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
