The March of Dimes, the leading nonprofit organization for pregnancy and baby health, will host a panel discussion to share its new cause marketing campaign, imborntoSM at the 8th Annual M2Moms® – The Marketing to Moms Conference, October 22-24, 2012 in the Chicago Cultural Center. This new national campaign, activated annually from Mother’s Day to Father’s Day, encourages consumers to shop, dine, and donate wherever the March of Dimes imbornto logo is displayed.
The goal of the campaign is to increase awareness of the mission of the Foundation, widen its relevance to a greater number of individuals as well as raise money for the organization’s vital research and programs. Through this campaign, the March of Dimes will become the “Official Partner of Mother’s Day and Father’s DaySM.”
The panel at M2Moms® will feature select partners from the 2012 campaign that included HSN – Home Shopping Network, The Honest Company, ProFlowers, Destination Maternity, Kmart and Famous Footwear as well as media partners USA Today, People, Real Simple, Titan Outdoor and Everyday Health.
“I’m sure all of the marketers in the audience will be excited to learn how the campaign worked for both the March of Dimes and its partners.” according to Liz Fongemie, M2Moms® Director. “Brands attend M2Moms® looking for new ways and new techniques to reach moms. This panel will be a really good case study they can learn from. It will give them insights and lessons they can immediately apply to their own initiatives.”
“It’s a great fit. Every year,” Fongemie added, “M2Moms® is attended by a comprehensive and diverse list of brands including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They attend because they know that learning how to keep up with today’s moms is critical to building and maintaining market share in virtually every industry and product category.”
M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: AOL, House Party; Ketchum; Mom Central, Destination Maternity, School Family Media, The Bump, WebMD; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor; Workshop Sponsors: Child’s Play Communications, The Marketing Store, 360 PR, Specific Media, Edelman, Eric Mower+Associates; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.
For more information about the March of Dimes, its nationwide network of chapters, its premier event March for Babies®, and the latest March of Dimes resources, visit marchofdimes.com or nacersano.org or follow the March of Dimes on Facebook and Twitter.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.
